From ME Mobile Entertainment website

Stuart O'Brien, January 21 2008

Italian viral marketing channel releases figures ahead of a wider European and US launch.

MoConDi's MeYou viral marketing and content sharing service now has 1.3 million subscribers following deployments with 3 and Vodafone in Italy.

In short, MeYou is a recommendation engine that mobile operators can use on their content portals to drive traffic among like-minded users.

MoConDi says sixty-four per cent of users send recommendations, with 24 per cent of recommendations resulting in a purchase.

The company compares the service to Facebook's 'project beacon', whereby member purchases can be seen by other people in their friends network, the key difference being that MeYou is opt-in

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